STHIRA? USB to Cigarette Lighter Socket, USB 5V to 12V Cigarette Lighter Converter, 1.2 Meter Long Cable, Plug and Go, Universal for 12W Devices, USB to 12V Cigarette Lighter for Car Fan, Dash Cam

Key Features: - Converts USB power to 12V cigarette lighter socket - 1.2 meter long cable for flexible placement - Universal compatibility for 12W devices - Easy plug and play installation

For whom: - Perfect for car enthusiasts who need to power 12V devices on the go - Ideal for those who use car fans or dash cams frequently - Useful for travelers who want to charge their devices in the car

Pros: - Convenient and portable solution for powering devices in the car - Universal compatibility makes it versatile for different devices - Long cable length allows for flexibility in placement

Cons: - Limited to 12W devices - May not work with all car accessories - Some users may prefer a higher wattage option for more powerful devices.

Factor	Weight	Contribution	Rationale	Sources
Spec & Perf (segment)	25	18	Offers universal compatibility and adequate power output for 12W devices.	ETAuto, Autocar India
Brand Strength & Distribution	20	15	Strong brand presence and wide distribution network in India.	Nielsen, Mint
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard, The Economic Times
Category Momentum	15	10	Growing demand for automobile chargers in Indian market.	GfK, IDC
5G/Platform Advantage	10	5	No significant advantage in terms of 5G or platform features.	CarWale, ZigWheels
Competition/Alternatives	10	8	Facing competition from established brands offering similar products.	CarDekho, Gaadi.com
Final Market Score	100	66/100 (3.30/5)	Competitively priced universal USB to 12V cigarette lighter converter with strong brand presence.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—