St Ives Soothing Oatmeal Shea Butter Body Lotion 621ml

St Ives Soothing Oatmeal Shea Butter Body Lotion 621ml

About Product: St Ives Soothing Oatmeal Shea Butter Body Lotion is a rich and comforting lotion that helps to hydrate and soothe dry skin. The blend of oatmeal and shea butter provides deep nourishment and helps to restore the skin's natural moisture barrier.

Key Features: - Enriched with natural ingredients like oatmeal and shea butter - Helps to nourish and hydrate dry skin - Soothes and softens the skin - Non-greasy formula that absorbs quickly - Dermatologist-tested and suitable for sensitive skin

For whom: This body lotion is suitable for anyone looking to soothe and hydrate dry skin. It is especially beneficial for those with sensitive skin or skin that is prone to irritation.

Pros: - Rich and nourishing formula - Pleasant scent - Helps to alleviate dryness and discomfort - Great value for the size of the bottle

Cons: - Some may find the scent too strong - May not be suitable for those with allergies to oatmeal or shea butter

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The oatmeal and shea butter combination is highly preferred by Indian consumers for skin hydration.	Nielsen
Brand Strength	20	10	St Ives is a recognized brand in the Indian market.	Euromonitor
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from both local and international body lotion brands.	IRI
Use-case Advantage	5	5	Offers long-lasting moisturization suitable for Indian weather conditions.	Kantar
Final Market Score	100	66/100 (3.30/5)	St Ives Soothing Oatmeal Shea Butter Body Lotion 621ml is well-positioned in the competitive Indian body lotion market.

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