ST D VENCE Shut the Soap Up Body Wash Shower Gel for Women Men Tan Removal Salicylic Acid Body Wash for Summer Combo Paraben Sulphate Free 300 ml x 4

ST D VENCE Shut the Soap Up Body Wash Shower Gel for Women Men Tan Removal Salicylic Acid Body Wash for Summer Combo Paraben Sulphate Free 300 ml x 4

ST D VENCE Shut the Soap Up Body Wash Shower Gel is a specially formulated body wash designed to gently cleanse and exfoliate the skin, helping to remove tan and reveal smoother, brighter skin.

Key Features:
- Contains salicylic acid to exfoliate the skin and remove dead skin cells
- Paraben and sulphate free formula
- Suitable for both men and women
- Comes in a convenient 300 ml size, perfect for summer use

For whom:
This body wash shower gel is ideal for anyone looking to remove tan and improve the overall appearance and texture of their skin. It is suitable for all skin types and can be used by both men and women.

Pros:
- Effectively removes tan and exfoliates the skin
- Gentle formula that is suitable for daily use
- Paraben and sulphate free

Cons:
- Some may find the formula to be too strong for sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and tan removal properties align well with current consumer preferences for skincare benefits.	Euromonitor
Brand Strength	20	15	Established brand with strong reputation for quality and effectiveness.	Brandwatch
Category Momentum	20	10	Growing demand for innovative body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands in the body wash gel segment.	GfK
Use-case Advantage	5	3	Offers benefits suitable for both men and women, catering to a wider audience.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned body wash gel with strong brand and features for the Indian market.

Factor	Rating (out of 5)	Notes
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