St D vence Bliss Berry Salicylic Acid Body Wash Shower Gel for Women Men with Strawberry Raw Shea Butter Body Wash for Summer Tan Removal Paraben SLS Free 300 ml

St D vence Bliss Berry Salicylic Acid Body Wash Shower Gel for Women Men with Strawberry Raw Shea Butter Body Wash for Summer Tan Removal Paraben SLS Free 300 ml

St. D'vence Bliss Berry Salicylic Acid Body Wash Shower Gel is a refreshing and nourishing body wash designed to gently cleanse and exfoliate the skin. It contains salicylic acid, known for its ability to unclog pores and remove dead skin cells, making it ideal for those with acne-prone or congested skin.

Key Features: - Contains salicylic acid for gentle exfoliation - Enriched with strawberry and raw shea butter for hydration - Free from parabens and SLS

This body wash is suitable for both men and women looking to combat summer tan and reveal smoother, brighter skin. The soothing ingredients like strawberry and shea butter also help in nourishing and softening the skin, making it suitable for all skin types.

Pros: - Exfoliates gently with salicylic acid - Hydrates and nourishes with strawberry and shea butter - Free from harmful chemicals like parabens and SLS

Cons: - May not be suitable for those with very sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of salicylic acid, strawberry, and shea butter aligns with current consumer preferences for natural ingredients and skin benefits.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality and effectiveness.	Brandwatch
Category Momentum	20	15	Growing demand for innovative body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail360
Competition	10	8	Facing moderate competition from other established brands offering similar body wash gels with natural ingredients.	GfK
Use-case Advantage	5	5	Offers targeted benefits for summer use and tan removal, appealing to consumers seeking seasonal skincare solutions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with natural ingredients catering to seasonal skincare needs in the Indian market.

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