St Botanica Strawberry Vitamin E Body Wash No SLS Sulphate Parabens 250 ml

St Botanica Strawberry Vitamin E Body Wash No SLS Sulphate Parabens 250 ml

St Botanica Strawberry Vitamin E Body Wash is a luxurious and nourishing body wash that is free from SLS, sulphate, and parabens. Its refreshing strawberry fragrance leaves your skin feeling clean and invigorated.

Key Features: - Enriched with Vitamin E for added moisture and hydration - Gentle formula suitable for all skin types - Leaves skin feeling soft and supple - Free from harsh chemicals like SLS, sulphate, and parabens

For whom: This body wash is suitable for anyone looking for a gentle and nourishing cleanse. It is particularly beneficial for those with sensitive skin or those looking to avoid harsh chemicals in their personal care products.

Pros: - Nourishing formula helps to moisturize and hydrate the skin - Refreshing strawberry fragrance leaves skin smelling great - Free from SLS, sulphate, and parabens for a gentle cleanse

Cons: - Some may find the scent too strong - May not lather as much as traditional body washes with SLS

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Strawberry and Vitamin E combination aligns with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	St Botanica is a well-known brand for natural skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body wash products in the market.	Retail Gazette
Competition	10	8	Facing competition from both established and emerging natural body wash brands in India.	Business Today
Use-case Advantage	5	5	Offers moisturizing benefits suitable for Indian consumers with varying skin types.	India Retailing
Final Market Score	100	76/100 (3.80/5)	St Botanica Strawberry Vitamin E Body Wash is well-positioned in the growing Indian natural body wash market.

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