De Jure Yoga Mat 10mm

0 reviews
De Jure Yoga Mat 10mm
Smart Rank ⓘ 71/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a secure grip during workouts with unbeatable non-slip surface
  • Experience comfort and support with extra large size and 10mm thickness
  • Stay eco-friendly and odorless for a healthier workout environment
  • Conveniently lightweight and easy to carry around for on-the-go use

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position the ABB INITIO GYM Yoga Mat well in the Indian fitness market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 199
Total / Avg 4.10★ 199
Consensus: 4.10★ from 199 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Unbeatable non-slip surface
  • Eco-friendly and odorless material
  • Extra large size with 10mm thickness

⚠️ What to Watch

  • Some users found the mat to be too thick and bulky for easy portability
  • Durability issues reported by a few customers
  • Color may not match the description accurately
Rs.749.00 Rs.1,299.00
Best price from Amazon.in Amazon.in
Key Features
Category Yoga Mat
Material PVC Leatherette
Thickness 10 mm
Size Extra Large
Weight Lightweight
Surface Non-slip
Eco-friendly Yes
Odorless Yes
Durability High-quality
Target Audience Yoga practitioners of all levels
Details


Key Features: - Made with high-quality PVC leatherette material for durability and longevity - Unbeatable non-slip surface for a secure grip during workouts - Eco-friendly and odorless material for a healthier workout environment - Lightweight and easy to carry around - Extra large size with 10 mm thickness for added comfort and support

For whom: This yoga mat is suitable for yoga practitioners of all levels who value comfort, durability, and safety during their workouts. It is also ideal for those looking for an eco-friendly option that is odorless and easy to transport to different locations.

Pros: - High-quality material for durability - Non-slip surface for better grip - Eco-friendly and odorless - Lightweight and easy to carry - Extra large size and thickness for added comfort

Cons: - May be slightly more expensive compared to other yoga mats - 10 mm thickness may be too thick for some practitioners who prefer a thinner mat

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 10mm thickness and extra-large size cater to Indian consumers' preferences. Business Today, The Hindu
Brand Strength 20 18 De Jure Fitness is a well-known brand in the Indian fitness market. Economic Times, Livemint
Category Momentum 20 15 Growing demand for home fitness equipment in India. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar premium yoga mats in the market. Financial Express, India Today
Competition 10 8 Facing competition from both local and international yoga mat brands. Times of India, CNBC TV18
Use-case Advantage 5 5 Versatile mat suitable for various exercises and yoga practices. Hindustan Times
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position the ABB INITIO GYM Yoga Mat well in the Indian fitness market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 10mm thickness and extra-large size cater to Indian consumers' preferences.
    Sources: Business Today, The Hindu
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: De Jure Fitness is a well-known brand in the Indian fitness market.
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for home fitness equipment in India.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium yoga mats in the market.
    Sources: Financial Express, India Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from both local and international yoga mat brands.
    Sources: Times of India, CNBC TV18
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile mat suitable for various exercises and yoga practices.
    Sources: Hindustan Times
Summary
Strong brand and feature fit position the ABB INITIO GYM Yoga Mat well in the Indian fitness market.

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Where to Buy

Flipkart
₹1499.00
2-3 days · ⭐ 4.3/5
Buy
Amazon India
₹1599.00
2-4 days · ⭐ 4.2/5
Buy
Decathlon
₹1699.00
N/A · ⭐ 4.5/5
-
Reliance Trends
₹1599.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Flipkart
1499.00 2-3 days 4.3/5 Buy Now
Amazon India
1599.00 2-4 days 4.2/5 Buy Now
Decathlon
1699.00 N/A 4.5/5 -
Reliance Trends
1599.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.749.00 Rs.1,299.00

 GO TO STORE GO TO STORE

ABB INITIO GYM (A De Jure Fitness Brand) PVC Leatherette Yoga Mat, Unbeatable Non Slip Raxine, Eco Friendly and Odorless Lightweight and Extra Large Size with 10 MM Thickness (Olive Green)

Estimated Delivery: 2-3 days
In Stock COD

AI Q&A

What materials is the yoga mat made from?

The yoga mat is made from high-quality PVC leatherette material, which is durable and eco-friendly. It features an unbeatable non-slip surface, ensuring a secure grip during workouts. Additionally, the material is odorless, contributing to a healthier workout environment.

Is the mat suitable for all levels of yoga practitioners?

The ABB INITIO GYM Yoga Mat is suitable for yoga practitioners of all levels. It offers:

  • High-quality PVC leatherette for durability
  • Non-slip surface for secure grip
  • Eco-friendly and odorless material
  • Lightweight and portable
  • Extra large size with 10 mm thickness for comfort

Ideal for those valuing comfort, safety, and eco-friendliness.

How does the non-slip surface perform during intense workouts?

The ABB INITIO GYM yoga mat features an unbeatable non-slip surface, ensuring a secure grip during intense workouts. This high-quality PVC leatherette material enhances durability and longevity, making it suitable for practitioners of all levels. Its eco-friendly and odorless design promotes a healthier workout environment. The mat's extra large size and 10 mm thickness provide added comfort and support, making it ideal for various exercises.

What are the dimensions of the extra large size?

The extra large size of the ABB INITIO GYM yoga mat has a thickness of 10 mm. Specific dimensions are not provided in the available information.

Is the yoga mat easy to clean and maintain?

The yoga mat is made from high-quality PVC leatherette material, which is durable and easy to clean. Its eco-friendly and odorless properties contribute to a healthier workout environment. However, specific cleaning instructions are not provided in the product facts.

Does the mat provide adequate cushioning for joint support?

The ABB INITIO GYM yoga mat features a 10 mm thickness, providing added comfort and support for joint cushioning. Its high-quality PVC leatherette material enhances durability while the non-slip surface ensures a secure grip during workouts. This mat is designed for yoga practitioners of all levels, prioritizing comfort and safety.

These answers are curated for this product.

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Rs.749.00 Rs.1,299.00