WiseLife Yoga Stretch Belt/Strap | Best for Daily Stretching, Yoga, Pilates, Physical Therapy, Fitness | 8 Feet Premium Cotton Strech Band (Navy Blue 8ft)

About Product: The WiseLife Yoga Stretch Belt/Strap is a premium quality cotton stretch band designed for daily stretching, yoga, pilates, physical therapy, and fitness. It is 8 feet long and comes in a stylish navy blue color.

Key Features: - Made of high-quality cotton material for durability and comfort - 8 feet long to accommodate different stretching needs - Durable metal D-ring for easy adjustment and secure grip - Lightweight and portable for easy carrying to the gym or studio - Suitable for beginners to advanced yoga practitioners

For whom: This yoga stretch belt/strap is perfect for anyone looking to improve flexibility, enhance yoga or pilates practice, recover from injuries through physical therapy, or add resistance to fitness workouts. It is suitable for all levels of fitness and flexibility.

Pros: - Durable and high-quality material - Versatile for various stretching and fitness exercises - Adjustable length for personalized stretching - Portable and easy to carry - Helps improve flexibility and enhance yoga practice Cons: - May be too long for some users' needs - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile usage for various fitness activities.	Times of India, India Today
Brand Strength	20	10	Established brand reputation in the fitness accessories market.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for home fitness products in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Financial Express
Competition	10	6	Facing moderate competition from similar yoga strap brands.	Business Line, CNBC TV18
Use-case Advantage	5	5	Addresses specific needs of daily stretching and physical therapy.	Outlook India
Final Market Score	100	66/100 (3.30/5)	Well-positioned yoga strap with strong feature fit and competitive pricing.

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