Star X Hexa PVC Dumbbell Set for Home Gym Workout, Dumbells for Fitness

Key Features: - Made of high quality PVC material for durability - Hexagonal shape prevents rolling and ensures stability - Available in various weight options for customized workouts - Comfortable grip for a secure hold during exercises
For whom: - Ideal for beginners and experienced fitness enthusiasts - Perfect for home gym workouts and fitness routines - Suitable for strength training, toning, and muscle building
Pros: - Compact and easy to store - Versatile for different exercises - Affordable compared to other gym equipment - Helps improve strength and endurance
Cons: - May have a slight plastic smell initially - Not suitable for heavy lifting exercises

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a variety of weight options suitable for different fitness levels.	FitnessMag
Brand Strength	20	10	Established brand with good reputation in fitness industry.	Gymshark
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	FitIndia
Competition	10	10	Facing competition from both local and international fitness brands.	FitXpress
Use-case Advantage	5	3	Versatile dumbbell set suitable for various home workout routines.	Healthline
Final Market Score	100	66/100 (3.30/5)	Competitively priced dumbbell set with versatile features for home gym workouts.

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