Nivia Weight Lifting Strap with Wrist Supporter for Gym, Powerlifting, Strength Training for Men & Women, Bar Straps for Deadlifting, Gym Equipment for Workout, Neoprene Padded Bar Strap (Red/Black)

- The Nivia Weight Lifting Strap with Wrist Supporter is designed to provide additional support and grip during weightlifting exercises. It is perfect for use during gym workouts, powerlifting, and strength training sessions.

- Key features include neoprene padding for added comfort, durable construction for long-lasting use, and wrist support for enhanced stability and safety. The bar strap design helps to improve grip strength and prevent the barbell from slipping during lifts.

- This product is suitable for both men and women who engage in weightlifting activities and want to improve their performance and safety. It is ideal for lifters of all levels, from beginners to advanced athletes.

- Pros: Provides excellent grip and support during lifts, helps to reduce strain on the wrists, durable construction for long-lasting use, suitable for both men and women. Cons: Some users may find the neoprene padding too thick for their preference.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neoprene padding and wrist support cater to gym enthusiasts.	Livemint, Hindu
Brand Strength	20	10	Nivia is a recognized brand in the Indian fitness market.	TOI, Business Standard
Category Momentum	20	15	Growing demand for fitness accessories in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET, Business Today
Competition	10	6	Facing competition from established and emerging gym equipment brands.	Mint, TOI
Use-case Advantage	5	5	Versatile strap suitable for various strength training exercises.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Nivia Weight Lifting Strap with Wrist Supporter is well-positioned in the growing Indian fitness accessories market.

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