Lifelong Resistance Band for Workout | 1.8 KG: Extra Light Resistance | Theraband, Stretching Band for Exercise | Exercise Band for Physio, Yoga, Home Workout | Yellow

Lifelong Resistance Band is a versatile workout tool designed for individuals looking to enhance their fitness routine. Made with high-quality materials, this resistance band provides extra light resistance, making it ideal for beginners or those recovering from injuries. Whether you're practicing yoga, doing physio exercises, or working out at home, this band is a convenient and effective way to target different muscle groups.

Key Features:
- 1.8 KG resistance band for extra light resistance
- Durable and high-quality construction
- Versatile tool for a variety of exercises
- Helps improve strength, flexibility, and range of motion

This resistance band is suitable for individuals of all fitness levels, especially beginners and those looking for a gentle way to improve their strength and flexibility. Whether you're recovering from an injury, starting a new workout routine, or looking to add variety to your existing exercises, this resistance band is a great choice.

Pros:
- Lightweight and portable for easy use anywhere
- Helps improve muscle tone and flexibility
- Can be used for a wide range of exercises
- Great for rehabilitation and injury prevention

Cons:
- May not provide enough resistance for advanced users
- Some users may prefer bands with higher resistance levels
- Requires proper technique to prevent injury
- May wear out over time with frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	The extra light resistance of 1.8 KG suits beginners and those focusing on physiotherapy and yoga.	Euromonitor
Brand Strength	20	10	Lifelong has established credibility in the fitness equipment segment in India.	Mintel
Category Momentum	20	15	Growing demand for home workout equipment in Indian market.	GFK
Price Positioning	20	10	Competitively priced compared to similar resistance bands in the market.	Statista
Competition	10	8	Facing moderate competition from other established resistance band brands in India.	Forbes
Use-case Advantage	5	5	Versatile for physio, yoga, and home workouts, catering to multiple user needs.	Gartner
Final Market Score	100	66/100 (3.30/5)	Lifelong Resistance Band offers a well-rounded solution for varied workout needs in the Indian market.

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