HEELIUM Bamboo Ankle Socks for Men | Ultra-Soft, Thin & Breathable | Odour-Free & Anti-Bacterial | 3X Softer than Cotton

The HEELIUM Bamboo Ankle Socks for Men are a high-quality option for those looking for comfortable and breathable socks. Made from bamboo fibers, these socks are ultra-soft and offer a thin, lightweight feel that is perfect for everyday wear.

Key Features:
- Ultra-soft bamboo fibers
- Thin and breathable design
- Odour-free and anti-bacterial properties
- 3X softer than cotton

These socks are ideal for men who prioritize comfort and quality in their everyday wardrobe. Whether you're heading to the office or hitting the gym, these socks will keep your feet feeling fresh and comfortable all day long.

Pros:
- Soft and comfortable feel
- Breathable and thin design
- Odour-resistant and anti-bacterial properties

Cons:
- May not offer as much cushioning as thicker socks
- Bamboo fibers may require special care when washing

Overall, the HEELIUM Bamboo Ankle Socks for Men are a great option for those seeking high-quality, comfortable socks that offer breathability and odour control.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Highly desirable features like anti-bacterial and ultra-soft material.	Livemint, The Hindu
Brand Strength	20	15	Established brand reputation in the fitness apparel segment.	Economic Times, Forbes India
Category Momentum	20	10	Growing demand for exercise accessories in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Financial Express, Business Today
Competition	10	6	Facing moderate competition from other premium fitness sock brands.	Business Insider, Moneycontrol
Use-case Advantage	5	5	Socks designed specifically for exercise activities, meeting a niche need.	CNBC India
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian exercise & fitness market with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
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