Fitness Mantra? TPE 6mm Body Alignment Lines Yoga Mat with Cover Bag for Gym Workout and Yoga Exercise for Men & Women Fitness| 1 Piece| 6mm| 24"x72"| Alignment Lines | Wine Color|

About Product: This Yoga Mat by Fitness Mantra is designed specifically for gym workouts and yoga exercises. It is made of TPE material and comes in a wine color. The mat is 6mm thick and measures 24"x72", providing ample space for various exercises. It also comes with a cover bag for easy transportation and storage.

Key Features: One of the key features of this yoga mat is the alignment lines that help users maintain proper body positioning during exercises. The TPE material is eco-friendly, non-toxic, and provides good cushioning for joint support. The wine color adds a touch of style to your workout sessions, while the included cover bag allows for easy transportation.

For Whom: This Yoga Mat is suitable for both men and women who are looking for a reliable and comfortable mat for their gym workouts and yoga exercises. The alignment lines help beginners and experienced practitioners alike maintain proper form and posture during their workouts.

Pros: - Eco-friendly TPE material - Alignment lines for body positioning - Comfortable 6mm thickness - Large size for ample space - Stylish wine color - Comes with a cover bag for easy transportation

Cons: - Some users may find the mat to be on the heavier side - The wine color may not appeal to all users - Alignment lines may wear off after frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alignment lines and thickness meet market expectations.	NDTV, Times of India
Brand Strength	20	10	Established brand with positive customer reviews.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing competition from similar products with more color options.	The Economic Times
Use-case Advantage	5	5	Versatile for both gym workouts and yoga exercises.	India Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned yoga mat with good alignment features for the growing Indian fitness market.

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