Fitness Mantra? 12 Pairs Sports Ankle Cotton Socks | Free Size| Breathable| Daily Use| Multicolor| 12 Pairs|

These Fitness Mantra sports ankle socks are designed for maximum comfort and support during your workout or daily activities. Made from soft and breathable cotton material, these socks keep your feet dry and cool throughout the day.

Key Features:
- Free size to fit most feet comfortably
- Breathable cotton material for moisture-wicking properties
- Comes in a pack of 12 pairs, perfect for daily use
- Multicolor design adds a fun touch to your outfit

For whom:
These socks are perfect for athletes, gym-goers, or anyone looking for comfortable and durable socks for daily wear.

Pros:
- Comfortable and breathable material
- Free size fits most feet
- Value pack of 12 pairs
- Multicolor design adds a pop of fun to your wardrobe

Cons:
- Some users may find the socks to be slightly thin
- Limited color options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential features like breathability and daily use comfort.	The Hindu, Times of India
Brand Strength	20	10	Established brand with positive reputation in the fitness industry.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for exercise and fitness products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing moderate competition with room for market growth.	CNBC, NDTV
Use-case Advantage	5	5	Versatile for various fitness activities and daily wear.	India Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian fitness market with competitive pricing and versatile features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—