NIVIA Basic Duffle Polyester Bag for Men & Women, Gym Bags, Adjustable Shoulder Strap, Side Mesh Pocket, Gym Duffle Bag, Capacity-13Litres

The NIVIA Basic Duffle Polyester Bag is a versatile and durable gym bag suitable for both men and women. Made from high-quality polyester material, this duffle bag is designed to withstand the rigors of daily use.

Key features of the NIVIA Basic Duffle Polyester Bag include an adjustable shoulder strap for comfortable carrying, a side mesh pocket for keeping water bottles or small essentials handy, and a spacious main compartment with a capacity of 13 litres.

This gym bag is perfect for individuals who lead an active lifestyle and need a reliable bag to carry their gym essentials. Whether you are heading to the gym, yoga studio, or sports practice, the NIVIA Basic Duffle Polyester Bag has got you covered.

Pros: - Durable polyester material - Adjustable shoulder strap for personalized comfort - Spacious main compartment - Side mesh pocket for easy access to water bottles - Suitable for both men and women

Cons: - Limited capacity of 13 litres may not be sufficient for some users - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Bag offers essential features like adjustable strap and mesh pocket, meeting market expectations	Forbes, Business Standard
Brand Strength	20	10	NIVIA is a well-known brand in the Indian sports accessories market	Euromonitor, Statista
Category Momentum	20	15	Growing demand for exercise and fitness products in Indian market	GfK, Mintel
Price Positioning	20	10	Competitively priced compared to similar gym bags in the market	CRISIL, The Economic Times
Competition	10	6	Facing moderate competition from other established gym bag brands in India	Business Insider, The Hindu
Use-case Advantage	5	5	Versatile design suitable for both men and women, enhancing its market appeal	India Today, Livemint
Final Market Score	100	66/100 (3.30/5)	NIVIA Basic Duffle Polyester Bag is well-positioned in the growing Indian exercise and fitness market.

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