NETXE High Density Foam Yoga Block Brick Set of 2 for Improve Strength, Aid Balance, and Flexibility/Yoga Blocks Set Of 2, Yoga Brick, Gym Accessories (Muiti Colour)

Key Features: - Made of high density foam for durability - Lightweight and portable for easy transport - Improve strength, aid balance, and flexibility - Multi-color options for personal preference - Set of 2 for versatile use in yoga and other exercises

For whom: - Yoga enthusiasts looking to improve their practice - Fitness enthusiasts wanting to enhance their workouts - Individuals recovering from injuries needing support and stability - Beginners wanting to ease their way into yoga poses

Pros: - Provides support and stability during poses - Helps improve strength and flexibility - Lightweight and portable for on-the-go use - Durable and long-lasting material - Available in multiple colors for personalization

Cons: - May not be suitable for very advanced yoga practitioners - Some users may prefer a different material or texture - Set of 2 may not be enough for certain exercises or poses

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-density foam suitable for yoga practice.	India Today, Times of India
Brand Strength	20	10	Established brand with positive customer reviews.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Financial Express
Competition	10	6	Facing competition from both local and international yoga block brands.	CNBC TV18, Moneycontrol
Use-case Advantage	5	5	Versatile for various yoga poses and exercises.	Business Line
Final Market Score	100	66/100 (3.30/5)	Highly competitive yoga block set with good market fit in India.

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