Lyra Women Solid Premium Cotton Capri | Mid-Waist | Fashionwear

This Lyra Women Solid Premium Cotton Capri is a versatile and comfortable piece of clothing that is perfect for everyday wear. Made from premium cotton material, it ensures a soft and breathable feel against the skin.

Key Features:
- Solid color design for easy pairing with various tops - Mid-waist design for a flattering fit - Premium cotton material for comfort and durability - Fashionable and versatile for different occasions

For whom:
This capri is perfect for women who value both comfort and style in their everyday wardrobe. It is suitable for casual outings, running errands, or simply lounging at home.

Pros:
- Soft and comfortable material - Versatile design for various occasions - Flattering mid-waist fit - Easy to pair with different tops

Cons:
- Limited color options - May shrink slightly after washing - Sizing may run small for some customers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Premium cotton material and mid-waist design align with current consumer preferences.	Business Standard, NDTV
Brand Strength	20	10	Established brand with positive reputation in fitness apparel.	TOI, Hindu
Category Momentum	20	15	Growing demand for fashionable exercise wear in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, Business Today
Competition	10	6	Facing moderate competition from both local and international brands offering similar products.	India Today, Financial Express
Use-case Advantage	5	5	Capri length ideal for exercise and casual wear, meeting versatile needs.	Outlook
Final Market Score	100	66/100 (3.30/5)	Stylish and functional capri with strong market positioning in the Indian fitness apparel segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—