Lifelong Yoga Mat for Men & Women | 5mm Thick TPE Cushioning | Non-Toxic & Sweat-Resistant | Lightweight & Portable with Carry Bag | Home & Studio Workout Mat | Made in India (Olive Green)

This Lifelong Yoga Mat is designed for both men and women who are looking for a high-quality mat for their yoga practice. It is 5mm thick, providing excellent cushioning and support for joints and bones during various yoga poses. The TPE material used in this mat is non-toxic and sweat-resistant, making it safe and hygienic for all users. The mat is also lightweight and portable, coming with a carry bag for easy transport to and from home or the yoga studio.

Key features of this Yoga Mat include its thickness, TPE cushioning, non-toxic material, sweat resistance, lightweight design, and portability. These features make it an ideal choice for individuals who prioritize comfort, safety, and convenience during their yoga practice.

This Yoga Mat is suitable for all levels of yoga practitioners, from beginners to advanced. It can be used for various types of yoga, such as Hatha, Vinyasa, Ashtanga, and more. Whether you prefer gentle stretching or intense power yoga, this mat will provide the support and stability you need to perform your poses with confidence.

Pros: The Lifelong Yoga Mat offers excellent cushioning and support, making it comfortable for long yoga sessions. The non-toxic and sweat-resistant material ensures a safe and hygienic practice environment. The lightweight and portable design makes it easy to carry and use anywhere, whether at home or in the studio.

Cons: Some users may find the 5mm thickness to be too thin for certain poses that require extra padding. The olive green color may not appeal to everyone's aesthetic preferences. Additionally, some users may prefer a larger size mat for more space during their practice.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	5mm thickness and TPE cushioning align well with market preferences.	Business Today, The Economic Times
Brand Strength	20	10	Lifelong is a recognized brand in the Indian fitness market.	ET Brand Equity, The Hindu
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar quality yoga mats in India.	Livemint, CNBC TV18
Competition	10	6	Facing moderate competition from both local and international yoga mat brands.	The Times of India, Financial Express
Use-case Advantage	5	5	Versatile for both home and studio workouts, appealing to a wide audience.	India Today, The Tribune
Final Market Score	100	66/100 (3.30/5)	Lifelong Yoga Mat offers a well-rounded option for fitness enthusiasts in India.

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