Lifelong LLYM92 Yoga mat for Women & Men EVA Material 4mm Grey Anti Slip for Gym Workout

The Lifelong LLYM92 Yoga mat is designed for both women and men looking for a reliable and comfortable yoga mat for their workout needs. Made from high-quality EVA material, this mat offers a cushioned surface that is 4mm thick, providing the perfect balance between support and comfort during yoga or gym workouts.

Key Features:
- 4mm thickness for optimal cushioning
- Made from EVA material for durability and comfort
- Anti-slip surface for stability during workouts
- Lightweight and easy to carry

For whom:
This yoga mat is ideal for yoga enthusiasts, gym-goers, and anyone looking for a versatile and reliable exercise mat for their fitness routine.

Pros:
- Provides excellent cushioning for joints and pressure points
- Anti-slip surface offers stability during various yoga poses
- Easy to clean and maintain
- Lightweight and portable for on-the-go workouts

Cons:
- May not be thick enough for those who prefer extra cushioning
- Limited color options
- Some users may find the 4mm thickness to be too thin for certain exercises or activities.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	4mm thickness and anti-slip feature align well with market preferences.	Livemint, The Economic Times
Brand Strength	20	10	Lifelong is a recognized brand in the Indian fitness market.	ET Brand Equity, The Hindu
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, YourStory
Competition	10	6	Facing competition from both local and international yoga mat brands.	The Times of India, CNBC TV18
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience.	India Today, The Tribune
Final Market Score	100	66/100 (3.30/5)	Lifelong LLYM92 Yoga mat holds a strong position in the growing Indian fitness market.

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