Lifelong Cotton 30 L Duffle Gym Bag for Men & Women | Adjustable Shoulder Bag | Water Resistant | Sports & Travel Bag with Shoe Compartment & Side Pocket (Black & Red),48.3cm

About Product: The Lifelong Cotton 30 L Duffle Gym Bag is designed for both men and women who lead an active lifestyle and need a reliable bag to carry their essentials to the gym or while traveling. Made from durable cotton material, this bag is built to last through all your workouts and adventures.

Key Features: - Adjustable shoulder strap for easy carrying - Water-resistant material to protect your belongings - Separate shoe compartment to keep your shoes separate from clean clothes - Side pocket for quick access to smaller items

For whom: This gym bag is perfect for anyone who enjoys going to the gym, playing sports, or traveling frequently. The adjustable shoulder strap makes it convenient for people of all heights to carry comfortably, and the separate shoe compartment keeps your bag organized and clean.

Pros: - Durable cotton material - Adjustable shoulder strap for personalized comfort - Water-resistant to protect your belongings - Separate shoe compartment for added organization Cons: - Limited color options - 30 L capacity may be too small for some users - Some users may find the side pocket too small for their needs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Bag offers water resistance, shoe compartment, and side pocket, aligning with consumer needs	India Today, The Economic Times
Brand Strength	20	15	Lifelong is a recognized brand in the Indian market	ET Brand Equity, The Hindu
Category Momentum	20	10	Growing demand for gym bags in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar gym bags in the market	Business Insider, NDTV
Competition	10	6	Facing competition from other established gym bag brands in India	Livemint, Financial Express
Use-case Advantage	5	5	Versatile for both men and women, suitable for sports and travel	Outlook India
Final Market Score	100	66/100 (3.30/5)	Lifelong Cotton 30 L Duffle Gym Bag is a well-rounded choice for fitness enthusiasts in India.

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