Jiya Enterprise Alloy Steel Hand Gripper, Adjustable 5-60Kg Resistance, Professional Counter With Digital Display, Anti-Slip Grip, Black

Jiya Enterprise Alloy Steel Hand Gripper is a durable and adjustable exercise tool designed to strengthen your grip. Made from high-quality alloy steel, this hand gripper can be adjusted from 5 to 60kg resistance to meet different fitness levels.

Key Features:
- Professional counter with digital display to track your progress
- Anti-slip grip for comfortable and secure use
- Compact and portable design for convenient storage and travel
- Suitable for athletes, bodybuilders, musicians, and anyone looking to improve grip strength

For whom:
This hand gripper is suitable for individuals of all fitness levels who want to improve their grip strength. Whether you are an athlete, bodybuilder, musician, or simply looking to enhance your hand strength, this adjustable hand gripper is a versatile tool for you.

Pros:
- Durable alloy steel construction for long-lasting use
- Adjustable resistance levels for progressive training
- Digital display for easy tracking of progress
- Compact and portable design for on-the-go workouts

Cons:
- May be too challenging for beginners at higher resistance levels
- Some users may prefer a different color option than black

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable resistance and digital display are key features in demand.	Livemint, The Hindu
Brand Strength	20	10	Established brand in the fitness equipment market.	TOI, Business Standard
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing competition from both local and international fitness equipment brands.	CNBC, India Today
Use-case Advantage	5	5	Caters to a wide range of users with adjustable resistance.	The Economic Times
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian fitness equipment market.

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