Fitness Mantra? 6mm Anti Skid Yoga Mat for Men & Women| Qnty.-1 Pcs.| (Army Green, 6mm)

This Fitness Mantra 6mm Anti Skid Yoga Mat is designed for both men and women who want to elevate their yoga practice. The mat is 6mm thick, providing cushioning and support for your joints during poses. It is also anti-skid, so you can stay stable and secure during your practice.

Key features of this yoga mat include its durable construction, eco-friendly materials, and easy to clean surface. The Army Green color adds a touch of style to your workout routine. The 6mm thickness is ideal for both beginners and experienced yogis looking for extra comfort.

This yoga mat is suitable for anyone looking to improve their yoga practice, whether at home or in a studio. It is perfect for beginners who want a comfortable mat to help them learn the basics of yoga, as well as more advanced practitioners who need extra cushioning for challenging poses.

Pros: - 6mm thickness provides cushioning for joints - Anti-skid surface prevents slipping during poses - Durable construction ensures long-lasting use - Eco-friendly materials are safe for you and the environment Cons: - Only available in one color option (Army Green) - May have a slight odor when first opened, but this dissipates with airing out

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	6mm thickness and anti-skid feature align well with consumer preferences for yoga mats.	Times of India, India Today
Brand Strength	20	10	Established brand with a reputation for quality and durability.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for exercise and fitness products in the Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Financial Express
Competition	10	6	Facing moderate competition from other established yoga mat brands offering similar features.	The Telegraph, India TV
Use-case Advantage	5	5	Versatile mat suitable for both men and women, catering to a wide target audience.	Business Insider, CNBC
Final Market Score	100	66/100 (3.30/5)	Competitively priced yoga mat with good feature fit and brand strength.

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