Boldfit Skipping Rope for Men and Women Jumping Rope With Adjustable Height Speed Skipping Rope for Exercise, Gym, Sports Fitness Adjustable Jump Rope, Polyvinyl Chlorine (PVC), Black-White

**Key Features:** - Built with high-quality Polyvinyl Chlorine (PVC) for durability and longevity - Adjustable height for users of all sizes - Designed for speed and efficiency in fitness workouts - Suitable for various exercises, gym routines, and sports training **For whom:** - Men and women looking to improve their cardiovascular fitness - Individuals looking to incorporate a fun and effective workout tool into their routine - Fitness enthusiasts and athletes focused on improving agility and coordination **Pros:** - Durable material ensures long-lasting use - Adjustable height caters to users of all sizes - Versatile for various workout routines and fitness levels - Lightweight and portable for on-the-go workouts **Cons:** - Some users may find the speed design challenging at first - Limited color options available for personal preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable height and speed suitable for diverse user needs.	The Hindu, India Today
Brand Strength	20	15	Boldfit is a recognized brand in the Indian fitness market.	Livemint, The Economic Times
Category Momentum	20	10	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing competition from established and new fitness brands.	CNBC TV18, The Telegraph
Use-case Advantage	5	5	Versatile for various exercise routines and fitness levels.	Outlook, NDTV
Final Market Score	100	66/100 (3.30/5)	Boldfit Skipping Rope offers a well-balanced mix of features and pricing for the growing Indian fitness market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—