Amazon Brand - Symactive 20 Kg PVC Adjustable Dumbbells Fitness Kit for Full Body Workout (2 Kg x 4 + 3 Kg x 4 Kg Weight, One Pair 14'' Dumbbell Rods & Nuts)

About Product: The Symactive PVC Adjustable Dumbbells Fitness Kit is designed for a complete full-body workout at home. It includes four 2 kg plates and four 3 kg plates that can be easily added or removed to adjust the weight according to your fitness level. The kit also comes with a pair of 14'' dumbbell rods and nuts for secure assembly.

Key Features: - Adjustable weight plates for customized workouts - Easy to assemble and disassemble - Durable PVC material for long-lasting use - Compact and portable design for convenient storage - Suitable for beginners and advanced users alike

For whom: This fitness kit is suitable for anyone looking to incorporate strength training into their home workout routine. Whether you are a beginner or an experienced weight lifter, the adjustable dumbbells can be tailored to your specific needs and fitness goals.

Pros: - Versatile and customizable weight options - Compact and easy to store - Durable PVC material for longevity - Suitable for all fitness levels - Cost-effective alternative to traditional gym equipment

Cons: - The maximum weight of 20 kg may be limiting for advanced weight lifters - PVC material may not provide the same feel as traditional cast iron dumbbells

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Adjustable weights cater to diverse workout needs.	Business Today, Financial Express
Brand Strength	20	15	Amazon brand known for quality and reliability in fitness products.	Economic Times, Livemint
Category Momentum	20	10	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	The Hindu, CNBC TV18
Competition	10	10	Facing competition from local and international fitness brands in India.	NDTV, Times of India
Use-case Advantage	5	2	Suitable for full-body workouts at home, convenient and versatile.	India Today
Final Market Score	100	66/100 (3.30/5)	Amazon Symactive Dumbbells offer a well-rounded fitness solution for Indian market.

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