amazon basics Neoprene Dumbbell Pair | 2 x 1Kg | 6.5 x 5.9 x 14.2 Cm | Purple

The Amazon Basics Neoprene Dumbbell Pair is perfect for those looking to add some resistance to their workouts. Each dumbbell weighs 1kg, making them ideal for light to medium intensity exercises. The compact size of 6.5 x 5.9 x 14.2 cm makes them easy to store and transport.

Key Features:
- Neoprene coating for a comfortable grip
- Hexagonal shape to prevent rolling
- Comes in a pair of 2 dumbbells

This product is suitable for beginners, home workout enthusiasts, and those looking to tone and strengthen muscles without needing heavy weights. The neoprene coating provides a non-slip grip, making them safe to use during exercise.

Pros:
- Compact and easy to store
- Comfortable grip
- Suitable for a wide range of exercises

Cons:
- Not suitable for heavy lifting
- Limited weight options
- May wear out over time with frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neoprene material and compact size align with Indian consumer preferences.	Gartner
Brand Strength	20	10	Amazon Basics well-perceived for quality in Indian market.	Forbes
Category Momentum	20	15	Exercise & Fitness segment growing rapidly in India.	Mintel
Price Positioning	20	10	Competitively priced for entry-level fitness enthusiasts in India.	Euromonitor
Competition	10	6	Facing moderate competition from local and international fitness brands in India.	Deloitte
Use-case Advantage	5	5	Lightweight dumbbells suitable for home workouts, a rising trend in India.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned in growing Indian fitness market with competitive pricing.

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