Amazon Basics Canvas Ankle Weight, 1 Kg, Set of 2

The Amazon Basics Canvas Ankle Weight is a set of two weights totaling 1 kg, designed to help increase the intensity of workouts by adding resistance to leg exercises.

Key Features: - Made of durable canvas material - Adjustable velcro straps for a secure fit - Suitable for a variety of exercises such as walking, running, and leg lifts - Compact and easy to store when not in use

For whom: - Fitness enthusiasts looking to add resistance to their leg workouts - Individuals rehabilitating from leg injuries and looking to strengthen their muscles - Anyone looking to increase the intensity of their at-home workouts

Pros: - Comfortable to wear due to soft canvas material - Easy to adjust and secure with velcro straps - Provides a customizable level of resistance for different exercises

Cons: - May feel bulky for some users - Limited weight options for those looking for heavier ankle weights

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ankle weights with 1 kg each cater to beginners and intermediate users.	The Hindu, India Today
Brand Strength	20	10	Amazon Basics is a trusted brand for affordable fitness accessories.	Livemint, The Economic Times
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Insider, Financial Express
Competition	10	6	Facing competition from local and international brands offering similar products.	CNBC TV18, NDTV
Use-case Advantage	5	5	Enhances workout intensity for leg exercises.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Amazon Basics Canvas Ankle Weight, 1 Kg, Set of 2 offers a well-rounded option in the growing Indian home fitness market.

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