DFF Push Up, Perfect Muscle Push up Pushup Bars Stands Handles Aid Equipment for Men and Women Push-up Workout Push-ups

The DFF Push Up Bars are designed to help improve your push-up technique and form, making your workouts more effective and efficient. These stands provide a stable and comfortable grip, reducing strain on your wrists and allowing you to get a deeper push-up.
Key Features: - Durable and sturdy construction - Non-slip base for added stability - Ergonomic design for comfortable grip - Lightweight and portable for easy storage and transportation
For whom: These push-up bars are suitable for both men and women of all fitness levels who want to enhance their push-up workouts. Whether you're a beginner looking to build strength or an experienced athlete aiming to perfect your form, these push-up bars are a great addition to your routine.
Pros: - Helps reduce strain on wrists and elbows - Allows for deeper push-ups for increased muscle engagement - Portable and easy to use anywhere - Durable construction for long-lasting use
Cons: - May take some time to adjust to using push-up bars if you're used to traditional push-ups - Some users may find the grips to be uncomfortable initially - Requires additional storage space when not in use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers ergonomic design and durable construction.	Gadgets 360, TechRadar
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon India, Flipkart
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	The Economic Times, Livemint
Competition	10	6	Facing competition from both local and international brands.	Business Today, The Hindu
Use-case Advantage	5	5	Addresses the need for effective home workout solutions.	NDTV
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian home fitness market.

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