Boldfit Yoga Mats for Women and Men NBR Material with Carrying Strap, Extra Thick Exercise Mats for Workout Yoga Mat for Women for Workout, Yoga, Fitness, Exercise Mat Anti Slip Yoga Mats

**Key Features:** The Boldfit Yoga Mat is made of high-quality NBR material, providing extra thickness for maximum comfort during workouts. It comes with a carrying strap for easy portability and storage. The non-slip surface ensures stability and safety during all yoga and fitness routines.

**For Whom:** This yoga mat is suitable for both women and men of all fitness levels. Whether you are a beginner or an experienced yogi, this mat will support you during your workout sessions.

**Pros:** - Extra thickness for comfort - Non-slip surface for stability - Comes with carrying strap for portability - Suitable for all fitness levels

**Cons:** - May have a slight chemical smell initially, but it fades over time

Overall, the Boldfit Yoga Mat is a great investment for anyone looking to enhance their yoga or fitness routine. Its durable material and non-slip surface make it a reliable choice for all types of workouts.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	NBR material and extra thickness meet market expectations.	FitnessMag, YogaJournal
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ETRetail, YourStory
Competition	10	6	Facing moderate competition from other established yoga mat brands.	Livemint, IndiaRetailing
Use-case Advantage	5	5	Versatile for various workout routines and suitable for both men and women.	HealthifyMe, Fittr
Final Market Score	100	66/100 (3.30/5)	Boldfit Yoga Mats positioned well in the Indian market for fitness enthusiasts.

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