Boldfit Yoga Belt for Women and Men - Yoga Strap for Stretching with Extra Safe Adjustable D-Ring Buckle - Durable and Comfy Texture - Perfect for Your Yoga Session - 8 Feet, Blue

**Key Features:** - The Boldfit Yoga Belt is designed with an extra safe adjustable D-Ring buckle, ensuring a secure and comfortable fit during your yoga sessions. - Made from durable and soft texture material, this yoga strap is built to last and provide maximum comfort while stretching. - With a length of 8 feet, this yoga belt is suitable for women and men of all heights and flexibility levels. - The blue color adds a stylish touch to your yoga accessories collection.

**For whom:** - The Boldfit Yoga Belt is perfect for yoga enthusiasts of all levels who want to improve their flexibility and enhance their yoga practice. - It is ideal for both women and men who are looking for a reliable and comfortable yoga strap to assist them in their stretches and poses.

**Pros:** - Secure adjustable D-Ring buckle for a safe and comfortable fit. - Durable and soft texture material for maximum comfort during stretching. - Suitable for all heights and flexibility levels. - Adds a stylish touch to your yoga accessories collection. **Cons:** - Some users may find the length of 8 feet to be too long for their needs. - Limited color options available.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers adjustable D-ring buckle and durable texture, meeting market expectations.	Yoga Journal, Fitness Magazine
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon India, Flipkart
Category Momentum	20	15	Growing demand for yoga accessories in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Pricebaba, 91mobiles
Competition	10	6	Facing competition from other established yoga belt brands in India.	YogaOutlet, Decathlon
Use-case Advantage	5	5	Versatile for various yoga poses and suitable for both men and women.	Yoga International
Final Market Score	100	66/100 (3.30/5)	Well-positioned yoga belt with strong features for the growing Indian market.

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