Boldfit Skipping/Adjustable Jumping Rope For Men & Women and For Kids - Gym / Exercise Rope For Workout -Black,Polyvinyl Chloride (PVC)

**Key Features:** - Adjustable length for users of all heights - Durable PVC material for long-lasting use - Lightweight and portable for easy storage and carrying - Non-slip handles for a comfortable grip - Suitable for men, women, and kids - Ideal for cardiovascular workouts and improving coordination

**For whom:** This skipping rope is suitable for anyone looking to improve their fitness levels and have a fun workout. It is suitable for both beginners and experienced athletes.

**Pros:** - Adjustable length makes it suitable for users of all heights - Durable PVC material ensures long-lasting use - Lightweight and portable design for convenience - Non-slip handles provide a comfortable grip during workouts

**Cons:** - Some users may find it difficult to adjust the length initially - PVC material may not be as durable as other materials like steel or nylon

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable length suitable for men, women, and kids.	Livemint, The Hindu
Brand Strength	20	10	Boldfit is a recognized brand in the Indian fitness market.	TOI, Business Standard
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET, Business Today
Competition	10	6	Facing competition from established brands offering similar products.	TOI, Business Standard
Use-case Advantage	5	5	Versatile for various workout routines and skill levels.	Mint
Final Market Score	100	66/100 (3.30/5)	Boldfit Skipping Rope offers a well-balanced mix of features and pricing for the Indian fitness market.

Factor	Rating (out of 5)	Notes
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