Boldfit Gym Belt for Men and Women - Lever Deadlift Belt for Workout, Powerlifting, Weight Lifting - Leather Exercise Belt for Back Support - S/M Black

**About Product** The Boldfit Gym Belt is a high-quality lever deadlift belt designed for intense workouts such as powerlifting and weight lifting. Made from premium leather, this exercise belt provides excellent back support to help you lift heavier weights safely. **Key Features** - Lever design for easy adjustment and secure fit - Premium leather construction for durability and comfort - Provides excellent back support during heavy lifting - Available in S/M size in classic black color **For whom** This gym belt is suitable for both men and women who are serious about their weightlifting and powerlifting routines. Whether you are a beginner or a seasoned athlete, this belt will help you maximize your performance and prevent injuries. **Pros & Cons** *Pros:* - High-quality construction for long-lasting durability - Easy-to-use lever design for quick adjustments - Provides excellent support for heavy lifting - Suitable for both men and women *Cons:* - Limited sizing options - May require some breaking in before optimal comfort

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features desired by Indian consumers for gym belts	Livemint, India Today
Brand Strength	20	10	Established brand with positive reputation in fitness community	Times of India, The Hindu
Category Momentum	20	15	Growing demand for fitness accessories in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar quality gym belts in India	Economic Times, Financial Express
Competition	10	6	Facing moderate competition from local and international gym belt brands	Business Line, Outlook India
Use-case Advantage	5	5	Addresses specific needs of weightlifters for back support during workouts	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Boldfit Gym Belt in the Indian fitness segment.

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