Aristrocrat Power Polyester 52cm Gym Duffle Bag for Men and Women with Multiple Pockets and Separate Shoe Compartment for Travel, Sports and Workouts (Black)

This Aristrocrat Power Polyester 52cm Gym Duffle Bag is perfect for both men and women who are always on the go. It is designed to be durable and provide ample space for all your gym essentials, making it ideal for travel, sports, and workouts.

Key Features: - Made of high-quality polyester material for durability - Multiple pockets for easy organization of items - Separate shoe compartment to keep dirty shoes away from clean clothes - 52cm size is convenient for carrying all your essentials - Stylish black color suitable for both men and women

For whom: This duffle bag is perfect for individuals who lead an active lifestyle and need a reliable bag to carry their gym or sports gear. It is also suitable for frequent travelers who need a compact and organized bag for their belongings.

Pros: - Durable material that can withstand daily wear and tear - Multiple pockets for easy organization - Separate shoe compartment to keep things clean and organized - Stylish design suitable for both men and women

Cons: - Some users may find the size to be too small for all their gear - The shoulder strap may not be padded for extra comfort - Limited color options may not suit everyone's preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers multiple pockets and a separate shoe compartment, aligning with consumer needs	GFK
Brand Strength	20	10	Established brand reputation in the luggage and travel gear segment	Brand Equity
Category Momentum	20	15	Growing demand for gym and fitness accessories in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor
Competition	10	6	Facing moderate competition from other established gym bag brands	Forbes
Use-case Advantage	5	5	Versatile for travel, sports, and workouts, catering to diverse consumer needs	Gartner
Final Market Score	100	66/100 (3.30/5)	Aristrocrat Power Polyester 52cm Gym Duffle Bag offers a well-balanced mix of features and pricing, positioned to appeal to the Indian fitness market.

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