SP LuxeOil Keratin Protect Shampoo 200 ml Cleanses Nourishes

SP LuxeOil Keratin Protect Shampoo 200 ml Cleanses Nourishes

with delicate luxurious care. This shampoo is specially formulated with the latest technology to cleanse and nourish your hair, leaving it feeling healthier and stronger.

Key Features:
- Contains keratin to strengthen and protect hair
- Provides gentle cleansing without stripping natural oils
- Leaves hair feeling soft, smooth, and manageable
- Helps to reduce frizz and improve overall hair health

For whom:
This shampoo is suitable for all hair types, especially those with weak, damaged, or chemically treated hair. It is perfect for anyone looking to improve the strength and vitality of their hair.

Pros:
- Helps to repair and protect hair from damage
- Leaves hair feeling nourished and hydrated
- Provides a luxurious and indulgent experience
- Suitable for daily use

Cons:
- May be a bit pricey compared to other shampoos
- Some users may find the scent too strong
- Not recommended for individuals with extremely sensitive scalp

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative keratin protection formula aligns with current consumer preferences	Euromonitor
Brand Strength	20	10	Strong brand recognition and trust in the hair care segment	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a premium product, appealing to mid-high income consumers	AC Nielsen
Competition	10	6	Facing moderate competition from established and emerging premium shampoo brands	IRI
Use-case Advantage	5	5	Effective cleansing and nourishing properties cater to diverse hair care needs	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium shampoo with strong brand and feature fit in growing Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—