SOULFRESH Sanicubes Pack of 2 400g Freshener Balls urinal cubes for toilet shoe rack freshener and bathroom freshener

SOULFRESH Sanicubes are a pack of 2 400g freshener balls designed for use in urinals, shoe racks, and bathrooms. These cubes are highly effective at neutralizing odors and leaving a refreshing scent in the air.
Key Features: - Contains 2 400g freshener balls - Can be used in urinals, shoe racks, and bathrooms - Neutralizes odors effectively - Leaves a refreshing scent in the air
For whom: - Perfect for businesses with public restrooms - Ideal for households looking to keep their toilets and bathrooms smelling fresh - Great for use in gym locker rooms and shoe racks
Pros: - Long-lasting scent - Easy to use - Effective at neutralizing odors
Cons: - May need to be replaced regularly in high-traffic areas

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile usage in toilets, shoe racks, and bathrooms.	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand with good reputation in hygiene sector.	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from other established brands.	The Hindu, Moneycontrol
Use-case Advantage	5	5	Addresses multiple odor issues in different areas effectively.	Business Insider
Final Market Score	100	66/100 (3.30/5)	SOULFRESH Sanicubes offers a well-rounded solution for varied odor control needs.

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