Sotrue Fresh Underarm Roll On Deodorant for Women 5 AHA Vitamin C Controls Odour Brightens Skin Alcohol Free 40ml

Sotrue Fresh Underarm Roll On Deodorant for Women 5 AHA Vitamin C Controls Odour Brightens Skin Alcohol Free 40ml

Product: Sotrue Fresh Underarm Roll On Deodorant for Women is a specially formulated deodorant that not only controls odor but also brightens the skin. With its blend of 5 AHA Vitamin C and being alcohol-free, it provides long-lasting freshness and protection.

Key Features: The key features of this deodorant include its ability to control odor effectively, brighten the underarm skin, and provide all-day freshness. The 5 AHA Vitamin C blend helps in exfoliating the skin and preventing darkening.

For Whom: This deodorant is suitable for women of all ages who are looking for a product that not only keeps them fresh but also helps in achieving brighter underarm skin. It is perfect for those with sensitive skin as it is alcohol-free.

Pros: The pros of Sotrue Fresh Underarm Roll On Deodorant for Women include its effectiveness in controlling odor, its skin-brightening properties, and its long-lasting freshness. The 5 AHA Vitamin C blend is a unique feature that sets it apart from other deodorants.

Cons: Some users may find the size of the 40ml bottle to be small compared to other deodorants on the market. Additionally, individuals with allergies to any of the ingredients should perform a patch test before using the product.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formula with AHA and Vitamin C aligns with current skincare trends in India.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorants in India.	Retail360
Competition	10	8	Facing strong competition from established and new entrants in the Indian deodorant market.	Business Standard
Use-case Advantage	5	5	Addresses both odour control and skin brightening needs of Indian consumers.	India Today
Final Market Score	100	76/100 (3.80/5)	Innovative formula and competitive pricing position it well in the growing natural deodorant segment in India.

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