Overview
📊 Product Trend Insight
| Past | New product launch with no historical sales data available. |
|---|---|
| Now | Currently available at a price of 16900. |
| Future | Potential growth as wireless audio demand increases. |
| Verdict | Hold for now. |
Brand: Sony |
Confidence: 50% |
Updated: 2025-11-08 04:42:00
AI Product Details
Experience superior sound quality with the Sony ULT Field 1 Wireless Speaker Black. Perfect for outdoor adventures and home use, enjoy music like never before.
Market-Based Score (India)
75/100
(3.75/5)
Strong
A strong contender in the Bluetooth speaker market with solid brand backing and features.
Factor Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The speaker offers competitive features like wireless connectivity and sound quality. | TechRadar, CNET |
| Brand Strength | 20 | 18 | Sony is a well-established brand in audio products, trusted by consumers in India. | GfK, Nielsen |
| Category Momentum | 20 | 15 | Bluetooth speakers are gaining popularity in India due to portability and convenience. | IDC, Canalys |
| Price Positioning | 20 | 10 | Pricing is slightly above average for the segment, limiting broader appeal. | Flipkart, Amazon |
| Competition | 10 | 8 | Strong competition from brands like JBL and Bose in the same price range. | Gizmodo, TechCrunch |
| Use-case Advantage | 5 | 4 | Ideal for casual listening but lacks features for audiophiles or professionals. | SoundGuys, WhatHiFi |
| Total | 100 | 75 | ||
Product Checklist (AI)
Product Checklist (100 Points)
Sony ULT Field 1 Wireless Speaker Black Updated: 2025-10-08 07:32:06
-
9Design BuildHighStylish design, durable materials, IP67 rating.
-
8.8PerformanceHighExcellent sound quality with deep bass.
-
8FeaturesHighGood features but lacks advanced options.
-
8EaseHighSimple setup and user-friendly app.
-
7ReliabilityHighStandard warranty, decent service network.
-
8ValueHighGood value but slightly overpriced.
Final Score & Verdict
Score 83 / 100
Strong
Great choice for bass lovers seeking durability.
Price History
Last 3 changes
Reviews Summary
👍 Positives
⭐ Reviews Summary
✅ What Users Love
- Excellent sound quality with powerful bass
- Long battery life of up to 12 hours
- Durable design with IP67 waterproof and dustproof rating
⚠️ Critical
⚠️ What to Watch
- Bluetooth connectivity issues reported by some users
- Larger size may not be portable for all users
- Price point considered high compared to competitors
