SOFT99 Ultra Glaco (10310) Excellent Water Repellency Power That can Lasts up to one Year.

Key Features: - Provides excellent water repellency power - Long-lasting protection for up to one year - Easy to apply and remove - Suitable for use on all types of vehicles
For whom: - Car enthusiasts looking for long-lasting protection - Those who live in areas with frequent rain or harsh weather conditions - Anyone looking to improve visibility and safety while driving in rainy conditions
Pros: - Lasts up to one year, saving time and effort on reapplications - Easy to apply and remove, making it user-friendly - Suitable for use on all types of vehicles, versatile product for car owners - Provides excellent water repellency power, improving visibility and safety
Cons: - May require more frequent reapplications in extreme weather conditions - May be more expensive compared to other water repellent products on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced water repellency technology aligns with Indian consumers' need for long-lasting products.	Overdrive, ZigWheels
Brand Strength	20	18	Strong brand reputation in automotive care segment in India.	Autocar India, CarWale
Category Momentum	20	15	Growing demand for high-performance glass cleaners in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to similar high-end glass cleaners in the Indian market.	CarDekho, Team-BHP
Competition	10	10	Facing moderate competition from established and emerging glass cleaner brands in India.	CarToq, MotorBeam
Use-case Advantage	5	4	Provides superior water repellency for Indian monsoon conditions, enhancing driving visibility.	Gaadi, CarTrade
Final Market Score	100	86/100 (4.30/5)	Highly competitive glass cleaner with strong brand reputation and advanced water repellency technology.

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