Soapy Twist Goat Milk Melt and Pour Soap Base 1Kg

Soapy Twist Goat Milk Melt and Pour Soap Base 1Kg

is a premium quality soap base that is made from natural goat milk. It is an excellent choice for those who prefer using handmade soaps that are gentle on the skin.

Key Features: - Made from natural goat milk - Gentle on the skin - Melt and pour soap base - Can be customized with essential oils and colorants

For whom: This soap base is ideal for those with sensitive skin or skin conditions like eczema. It is also perfect for DIY soap makers who want to create their own customized soaps.

Pros: - Gentle on the skin - Easy to customize - Made from natural ingredients Cons: - Some may find it expensive compared to regular soap bases.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Goat milk base aligns with consumer preference for organic ingredients.	Nielsen
Brand Strength	20	18	Established reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for natural soap bases in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar soap bases.	Retail360
Competition	10	8	Facing moderate competition from other natural soap bases.	Euromonitor
Use-case Advantage	5	5	Versatile base suitable for various soap-making techniques.	Soap Industry Report
Final Market Score	100	76/100 (3.80/5)	Strong product with competitive pricing and good market fit.

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