So Good Oat Unsweetened 200ml

0 reviews

Smart Rank ⓘ 57/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Convenient 6-pack of 200ml cartons for on-the-go hydration
Unsweetened oat beverage for a healthier drink option
Affordable price for a budget-friendly purchase
Versatile size for easy storage in the fridge or pantry

Market-Based Score (India)

66/100 (3.30/5)

Decent

So Good Oat Beverage is well-positioned but faces stiff competition in a growing market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	32
Total / Avg	4.30★	32

Consensus: 4.30★ from 32 total reviews

Rs.401.00 Rs.450.00

Best price from

Amazon.in

Key Features

Category	Beverage
Type	Oat Milk
Volume	200ml
Pack Size	6 x 200ml
Dairy-Free	Yes
Unsweetened	Yes
Fat Content	Low in saturated fat
Cholesterol	Cholesterol-free
Vitamins	Contains essential vitamins
Dietary Suitability	Vegan, Vegetarian
Usage	Cooking and baking

Details

So Good Oat Beverage Unsweetened is a dairy-free alternative to milk made from natural whole oats. It is a deliciously creamy and smooth drink that can be enjoyed on its own or used in cooking and baking.

Key Features: - Dairy-free and plant-based - Unsweetened for a clean and pure taste - Contains no artificial flavors, colors, or preservatives - Low in saturated fat and cholesterol-free - A good source of calcium and essential vitamins

For whom: So Good Oat Beverage Unsweetened is ideal for those who are lactose intolerant, have dairy allergies, or choose to follow a plant-based diet. It is perfect for vegans, vegetarians, and anyone looking for a nutritious and delicious milk alternative.

Pros: - Creamy and smooth texture - Versatile for use in cooking and baking - Low in saturated fat and cholesterol - Contains essential vitamins and minerals - Dairy-free and plant-based Cons: - Some may find the taste slightly different from traditional dairy milk - Can be more expensive than regular cow's milk

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unsweetened oat beverage aligns well with health-conscious consumer preferences.	FMCG, MarketWatch
Brand Strength	20	10	So Good is recognized but faces strong competition from established brands.	IDC, Euromonitor
Category Momentum	20	15	The oat beverage category is growing rapidly in India due to health trends.	Nielsen, Mintel
Price Positioning	20	15	Pricing is competitive but needs to appeal to budget-conscious buyers.	Statista, RetailDive
Competition	10	3	The segment is crowded with many alternatives, impacting market share.	Euromonitor, IDC
Use-case Advantage	5	3	Convenient packaging supports on-the-go consumption but limited use cases.	Nielsen, Mintel
Final Market Score	100	66/100 (3.30/5)	So Good Oat Beverage is well-positioned but faces stiff competition in a growing market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unsweetened oat beverage aligns well with health-conscious consumer preferences.

Sources: FMCG, MarketWatch
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: So Good is recognized but faces strong competition from established brands.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The oat beverage category is growing rapidly in India due to health trends.

Sources: Nielsen, Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Pricing is competitive but needs to appeal to budget-conscious buyers.

Sources: Statista, RetailDive
Competition 3/10

Weight: 10

Contribution: 3

Rationale: The segment is crowded with many alternatives, impacting market share.

Sources: Euromonitor, IDC
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Convenient packaging supports on-the-go consumption but limited use cases.

Sources: Nielsen, Mintel

Summary

So Good Oat Beverage is well-positioned but faces stiff competition in a growing market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	So Good Oat Beverage Unsweetened 200ml 1.2L (6 x 200ml) Estimated Delivery: 2-3 days In Stock	Rs.401.00 Rs.450.00 COD	GO TO STORE GO TO STORE
So Good Oat Beverage Unsweetened 200ml 1.2L (6 x 200ml) Estimated Delivery: 2-3 days In Stock COD