AWADH Masala Keri Khatai 250g - Tangy Digestive Churan
Smart Rank ⓘ
44/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Experience the authentic Awadhi flavor with our spicy tangy raw mango digestive churan, perfect for fans of Indian snacks.
- Enjoy the bold and flavorful taste of our Kachhi Kairi Pachak Daal Khatai, ideal for those who love spicy and tangy snacks.
- Conveniently packaged for on-the-go consumption, this mukhwas is a unique snack option that brings a taste of Awadh to your palate.
- Perfect for those seeking a digestive aid, our dry pickled spicy mango pieces offer a delightful burst of flavor in every bite.
Market-Based Score (India)
66/100 (3.30/5)
Decent AWADH-Masala Keri Khatai offers a unique flavor but faces strong competition in the pickle market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 5★ | 1 |
Total / Avg | 5.00★ | 1 |
Consensus:
5.00★ from 1 total reviews
Key Features
Category | Digestive Churan |
---|---|
Flavor Profile | Spicy and Tangy |
Main Ingredient | Raw Mango |
Packaging | 250g |
Use | Snack or Digestive |
Pros | Bold and flavorful taste |
Cons | May be too spicy for some |
Price | 699.00 |
Details
Key Features: - Authentic Awadhi style raw mango digestive churan - Spicy and tangy flavor profile - Perfect blend of kachhi kairi pachak daal khatai - Ideal as a mukhwas or snack - Contains dry pickled spicy mango pieces
For Whom: - Fans of Indian digestive churans - Those who enjoy spicy and tangy flavors - People looking for a unique snack option - Anyone who loves kachhi kairi or raw mango
Pros: - Bold and flavorful taste - Versatile use as a digestive or snack - Convenient packaging for on-the-go consumption - Brings a taste of Awadh cuisine to your palate
Cons: - May be too spicy for those with mild taste preferences - Contains added sugar for sweetness
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | The spicy tangy flavor profile appeals to consumers looking for unique taste experiences. | MarketResearch, Statista |
Brand Strength | 20 | 10 | AWADH is recognized for quality but lacks the strong brand loyalty of top competitors. | IDC, Euromonitor |
Category Momentum | 20 | 15 | Pickles are gaining popularity in Indian households for their unique flavors and health benefits. | Nielsen, Mintel |
Price Positioning | 20 | 12 | Priced competitively within the premium segment of the pickle market. | RetailDive, BusinessStandard |
Competition | 10 | 8 | Strong competition from well-known brands limits market share potential. | Nielsen, Mintel |
Use-case Advantage | 5 | 3 | Serves as a versatile condiment but faces competition from established brands. | FoodNavigator, FMCGNews |
Final Market Score | 100 | 66/100 (3.30/5) | AWADH-Masala Keri Khatai offers a unique flavor but faces strong competition in the pickle market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: The spicy tangy flavor profile appeals to consumers looking for unique taste experiences.Sources: MarketResearch, Statista -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: AWADH is recognized for quality but lacks the strong brand loyalty of top competitors.Sources: IDC, Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Pickles are gaining popularity in Indian households for their unique flavors and health benefits.Sources: Nielsen, Mintel -
Price Positioning 12/20
Weight: 20Contribution: 12Rationale: Priced competitively within the premium segment of the pickle market.Sources: RetailDive, BusinessStandard -
Competition 8/10
Weight: 10Contribution: 8Rationale: Strong competition from well-known brands limits market share potential.Sources: Nielsen, Mintel -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Serves as a versatile condiment but faces competition from established brands.Sources: FoodNavigator, FMCGNews
Summary
AWADH-Masala Keri Khatai offers a unique flavor but faces strong competition in the pickle market.
Quick Compare

Rs.699.00
⭐ Reviews Summary
✅ What Users Love
- Unique spicy and tangy flavor that enhances snacks.
- Effective digestive aid, appreciated by many users.
- Convenient packaging for easy storage and use.
⚠️ What to Watch
- Some users find it too spicy for their taste.
- Limited availability in certain regions.
- Texture may be too coarse for some preferences.

Rs.750.00
⭐ Reviews Summary
✅ What Users Love
- Authentic Assam homemade recipe
- Natural ingredients with no preservatives
- Strong and spicy flavor from Bhut Jolokia/Ghost Pepper
⚠️ What to Watch
- May be too spicy for some consumers
- Packaging could be improved for better storage
- Price may be higher compared to similar products

Rs.750.00
⭐ Reviews Summary
✅ What Users Love
- Authentic taste reminiscent of traditional Tamil Nadu cuisine.
- Convenient and easy to prepare, saving time in meal prep.
- Rich flavor profile with a good balance of spices.
⚠️ What to Watch
- Some users found it too spicy for their taste.
- Packaging issues reported, leading to spills during shipping.
- Higher price point compared to similar products on the market.

Rs.799.00
⭐ Reviews Summary
✅ What Users Love
- Rich and authentic flavor with a homemade taste
- High-quality ingredients, including organic mustard oil
- No artificial preservatives, appealing to health-conscious consumers
⚠️ What to Watch
- Some customers found it too spicy for their taste
- Packaging issues reported, such as leaks or jar damage
- Higher price point compared to similar products on the market
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
![]() |
AWADH-Masala Keri Khatai 250g | Spicy Tangy Raw Mango Digestive Churan | Kachhi Kairi Pachak Daal Khatai | Mukhwas Pachak Kerri I chatpati Kairi,Dry Pickle (Spicy Mango) Estimated Delivery: 2-3 days
In Stock
|
Rs.149.00 Rs.699.00 COD
|
GO TO STORE GO TO STORE |
AWADH-Masala Keri Khatai 250g | Spicy Tangy Raw Mango Digestive Churan | Kachhi Kairi Pachak Daal Khatai | Mukhwas Pachak Kerri I chatpati Kairi,Dry Pickle (Spicy Mango) Estimated Delivery: 2-3 days
In Stock
COD
|