Sleepy Owl Original Freeze Dried Coffee Sachets 20g Pack of

0 reviews
Smart Rank ⓘ 47/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy rich and smooth coffee with each 2g sachet made from 100% Arabica beans, ensuring a high-quality taste in every cup.
  • Perfect for busy lifestyles, these easy-to-carry sachets provide a quick caffeine fix without compromising on flavor.
  • Simply add hot water to the sachet for a delicious cup of coffee, making it ideal for travel or office use.
  • While convenient, each sachet offers a limited quantity, perfect for those who enjoy a quick and flavorful coffee experience.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Sleepy Owl's freeze-dried coffee sachets offer a strong blend of quality and convenience in a competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 3
Total / Avg 4.60★ 3
Consensus: 4.60★ from 3 total reviews
Rs.129.00 Rs.150.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Pack Size 10 sachets
Sachet Weight 2g
Coffee Type 100% Arabica
Flavor Rich & Smooth
Convenience Easy to Use & Carry
Preparation Just add hot water
Target Audience Coffee lovers, Busy individuals
Details


Key Features: - Each sachet contains 2g of instant coffee powder made from 100% Arabica beans - Aromatic coffee pouch that delivers a rich and smooth flavor - Easy to use and carry for on-the-go convenience

For whom: - Coffee lovers who appreciate the convenience of instant coffee without compromising on quality - Busy individuals who need a quick caffeine fix without sacrificing taste

Pros: - Easy to prepare - just add hot water and enjoy a flavorful cup of coffee - Perfect for traveling or office use, eliminating the need for bulky coffee equipment - Made from high-quality Arabica beans for a delicious and aromatic coffee experience

Cons: - Not as customizable as freshly brewed coffee in terms of strength and flavor - Limited quantity per sachet, may not be enough for those who prefer larger servings

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's use of 100% Arabica beans and convenient sachets aligns well with consumer preferences for quality and convenience. Market Research, Consumer Insights
Brand Strength 20 14 Sleepy Owl is recognized for quality and innovation in the Indian coffee market, enhancing brand loyalty. Brand Equity, Economic Times
Category Momentum 20 15 The coffee segment in India is growing rapidly due to increasing consumer interest in premium products. Nielsen, Mintel
Price Positioning 20 10 The pricing is competitive for premium coffee, but may be perceived as high for budget-conscious consumers. Price Comparison, Retail Analysis
Competition 10 3 The market has strong competitors, but Sleepy Owl's unique offering helps it stand out. Industry Reports, Competitor Analysis
Use-case Advantage 5 4 The sachets are ideal for on-the-go consumption, appealing to busy urban consumers. Consumer Behavior, Urban Trends
Final Market Score 100 66/100 (3.30/5) Sleepy Owl's freeze-dried coffee sachets offer a strong blend of quality and convenience in a competitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's use of 100% Arabica beans and convenient sachets aligns well with consumer preferences for quality and convenience.
    Sources: Market Research, Consumer Insights
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Sleepy Owl is recognized for quality and innovation in the Indian coffee market, enhancing brand loyalty.
    Sources: Brand Equity, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee segment in India is growing rapidly due to increasing consumer interest in premium products.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: The pricing is competitive for premium coffee, but may be perceived as high for budget-conscious consumers.
    Sources: Price Comparison, Retail Analysis
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: The market has strong competitors, but Sleepy Owl's unique offering helps it stand out.
    Sources: Industry Reports, Competitor Analysis
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: The sachets are ideal for on-the-go consumption, appealing to busy urban consumers.
    Sources: Consumer Behavior, Urban Trends
Summary
Sleepy Owl's freeze-dried coffee sachets offer a strong blend of quality and convenience in a competitive market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.129.00 Rs.150.00

GO TO STORE GO TO STORE

Sleepy Owl Original Freeze Dried Coffee Sachets | 20g - Pack of 10 x 2g Instant Coffee Powder Sachets | 100% Arabica Beans | Aromatic Coffee Pouch | Rich & Smooth | Easy to Use & Carry

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.129.00 Rs.150.00