SKINPLUS Fruit Vinegar Gel Hair Color Natural Black Color Dye for Men Women Ammonia Free 250ml x 2

SKINPLUS Fruit Vinegar Gel Hair Color Natural Black Color Dye for Men Women Ammonia Free 250ml x 2

SKINPLUS Fruit Vinegar Gel Hair Color is a natural black color dye suitable for both men and women.

Key Features: - Ammonia free formula for a gentle coloring experience - Infused with fruit vinegar for added nourishment and shine - Comes in a gel form for easy application - Each pack contains 250ml x 2 bottles for long-lasting use

For whom: This hair color is suitable for individuals looking for a natural black dye without the harsh chemicals found in traditional hair colors.

Pros: - Gentle on the scalp and hair - Adds nourishment and shine - Easy to apply - Long-lasting color

Cons: - May require multiple applications for desired intensity - Color may fade over time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ammonia-free formula and fruit vinegar benefits align with current consumer preferences.	Nielsen
Brand Strength	20	10	Established brand reputation in the hair color segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair dyes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other natural black hair dye brands.	IRI
Use-case Advantage	5	5	Convenient gel formula suitable for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural black hair dye with strong brand and feature fit.

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