Assentia Calamine Anti Itch Body lotion for Dry Skin Itching Chickenpox Pregnancy Face and Skin Problems 100ml pack of 1
Smart Rank ⓘ
63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Provides immediate relief from itching caused by chickenpox, pregnancy, and skin problems
- Hydrates dry skin and leaves it feeling nourished and smooth
- Suitable for all skin types, including dry and sensitive skin
- Convenient 100ml pack for easy application on the go
Market-Based Score (India)
66/100 (3.30/5)
Decent Assentia Calamine Anti-Itch Body Lotion is well-positioned in the Indian market with a competitive edge.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.7★ | 242 |
Total / Avg | 3.70★ | 242 |
Consensus:
3.70★ from 242 total reviews
Key Features
Category | Body Lotion |
---|---|
Volume | 100ml |
Key Ingredient | Calamine |
Uses | Dry Skin Itching, Chickenpox, Pregnancy-related Itching |
Suitable For | Adults and Children |
Pros | Quick relief, Gentle formula, Compact packaging |
Cons | Not for severe conditions, Thick consistency |
Details
Assentia Calamine Anti Itch Body lotion for Dry Skin Itching Chickenpox Pregnancy Face and Skin Problems 100ml pack of 1
Assentia Calamine Anti-Itch Body lotion is specially formulated to provide relief from dry skin itching, chickenpox, pregnancy-related itching, and various other face and skin problems.Key Features: - Contains calamine to soothe and calm irritated skin - Helps in relieving itching and irritation - Suitable for various skin issues, including dryness and redness - Comes in a convenient 100ml pack
For whom: This lotion is suitable for individuals dealing with dry skin itching, chickenpox, pregnancy-related itching, and other skin problems. It can be used by both adults and children.
Pros: - Provides quick relief from itching and irritation - Gentle formula suitable for sensitive skin - Can be used on various parts of the body - Compact packaging for easy carrying
Cons: - May not be suitable for severe skin conditions, requires medical advice - Some users may find the consistency of the lotion too thick
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Specifically formulated for dry skin and common itching causes in India. | Dermatologist Times |
Brand Strength | 20 | 10 | Established brand with loyal customer base in India. | Brand Equity |
Category Momentum | 20 | 15 | Growing demand for anti-itch body lotions in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar anti-itch lotions in India. | Retail Today |
Competition | 10 | 6 | Facing moderate competition from established and new brands in the Indian market. | MarketWatch |
Use-case Advantage | 5 | 5 | Addresses multiple common itching issues faced by Indian consumers. | SkinCareIndia |
Final Market Score | 100 | 66/100 (3.30/5) | Assentia Calamine Anti-Itch Body Lotion is well-positioned in the Indian market with a competitive edge. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Specifically formulated for dry skin and common itching causes in India.Sources: Dermatologist Times -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with loyal customer base in India.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for anti-itch body lotions in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar anti-itch lotions in India.Sources: Retail Today -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from established and new brands in the Indian market.Sources: MarketWatch -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses multiple common itching issues faced by Indian consumers.Sources: SkinCareIndia
Summary
Assentia Calamine Anti-Itch Body Lotion is well-positioned in the Indian market with a competitive edge.
Quick Compare

Rs.250.00
⭐ Reviews Summary
✅ What Users Love
- Effective at soothing itching from various skin conditions
- Convenient packaging size for easy application
- Gentle on sensitive skin like during pregnancy or chickenpox
⚠️ What to Watch
- May leave a slight residue on the skin
- Some users found the scent to be too strong
- Not suitable for severe skin conditions, may require additional treatment

Rs.899.00
⭐ Reviews Summary
✅ What Users Love
- Moisturizes skin effectively
- Nice scent
- Absorbs quickly
⚠️ What to Watch
- May feel greasy for some users
- Scent may be too strong for sensitive individuals
- Packaging prone to leaking during shipping

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Good quality materials used
- Provides good exfoliation
- Comes in a convenient combo pack
⚠️ What to Watch
- Durability issues reported
- Some users found the size too small
- Limited color options
Where to Buy
Price Comparison
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