Patanjali Mitti Pack 100g

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Made with 100% natural Multani Mitti for deep cleansing and skin rejuvenation
  • Removes excess oil and impurities, improving skin texture and tone
  • Affordable price with natural ingredients suitable for all skin types
  • Ideal for both men and women seeking a natural solution for skin cleansing and tightening

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand with competitive pricing and good feature fit in growing natural skincare segment.
Rs.210.00 Rs.210.00
Best price from Amazon.in Amazon.in
Key Features
Category Face Pack
Weight 100g
Price 130.0000
Key Ingredients 100% natural Multani Mitti
Benefits Deep cleansing, tightening skin, removes excess oil
Skin Type Suitable for all skin types
Target Audience Men and women
Pros Affordable, natural ingredients, effective
Cons Strong fragrance may not suit sensitive skin types
Details
Patanjali Multani Mitti Face Pack is a natural face pack that is made with the goodness of Multani Mitti to cleanse and rejuvenate the skin.

Key Features: - Made with 100% natural Multani Mitti - Helps in deep cleansing and tightening the skin - Removes excess oil and impurities from the skin - Helps in improving skin texture and tone - Suitable for all skin types

For whom: This face pack is suitable for both men and women who are looking for a natural solution to cleanse and rejuvenate their skin.

Pros: - Affordable price - Natural ingredients - Effective in cleansing and tightening the skin - Suitable for all skin types

Cons: - Strong fragrance may not be suitable for sensitive skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Features align well with Indian consumers' preference for herbal skincare products. Euromonitor
Brand Strength 20 15 Strong brand recognition and trust among Indian consumers. Brand Equity
Category Momentum 20 10 Growing demand for natural skincare products in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 6 Facing increasing competition from both local and international brands in the segment. Business Today
Use-case Advantage 5 5 Addresses common skin issues faced by Indian consumers effectively. Vogue
Final Market Score 100 66/100 (3.30/5) Strong brand with competitive pricing and good feature fit in growing natural skincare segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Features align well with Indian consumers' preference for herbal skincare products.
    Sources: Euromonitor
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong brand recognition and trust among Indian consumers.
    Sources: Brand Equity
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for natural skincare products in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing increasing competition from both local and international brands in the segment.
    Sources: Business Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common skin issues faced by Indian consumers effectively.
    Sources: Vogue
Summary
Strong brand with competitive pricing and good feature fit in growing natural skincare segment.

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