Hyphen Lip Balm - Vanilla Hydrator

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Hydrate and repair dry, chapped lips with this vitamin-infused peptide lip balm
  • Enjoy the benefits of a vegan formula that is free from SLS and parabens
  • Nourish your lips with natural and cruelty-free ingredients
  • Experience effective moisturizing properties, though some may find the vanilla scent strong

Market-Based Score (India)

76/100 (3.80/5)
Good value
Well-positioned in the growing Indian market for natural lip care products.
Rs.324.00 Rs.349.00
Best price from Amazon.in Amazon.in
Key Features
Category Lip Balm
Model B0CJCLKW38
Price 349.00
Size 10gm
Vegan Yes
Parabens Free Yes
Key Ingredients Vitamins, Peptides
Moisturizing Properties Effective
Cruelty-Free Yes
Scent Vanilla
Details
- The Hyphen Vitamin Infused Peptide Lip Balm in Vanilla is a hydrating and moisturizing lip balm designed specifically for dry, chapped lips.

- Key features of this lip balm include its infusion of vitamins and peptides, which help to repair and smoothen lips while also protecting and restoring the moisture barrier.

- This lip balm is suitable for both men and women who struggle with dry, chapped lips and are looking for a vegan and parabens free option to help hydrate and nourish their lips.

- Pros of the Hyphen Vitamin Infused Peptide Lip Balm include its effective moisturizing and hydrating properties, as well as its natural and cruelty-free ingredients. However, some users may find the vanilla scent to be too strong or overpowering.

- Cons of this lip balm may include its smaller size (10gm) compared to other lip balms on the market, as well as the higher price point due to its premium ingredients.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Vitamin-infused and vegan formula aligns with current consumer preferences for clean beauty products. Euromonitor
Brand Strength 20 18 Established brand with a reputation for quality skincare products. Brandwatch
Category Momentum 20 15 Growing demand for natural lip care products in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar premium lip balms in the market. Kantar
Competition 10 5 Facing moderate competition from other natural lip balms in the market. Nielsen
Use-case Advantage 5 3 Addresses the specific need for hydrating and moisturizing dry, chapped lips. GfK
Final Market Score 100 76/100 (3.80/5) Well-positioned in the growing Indian market for natural lip care products.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Vitamin-infused and vegan formula aligns with current consumer preferences for clean beauty products.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a reputation for quality skincare products.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural lip care products in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar premium lip balms in the market.
    Sources: Kantar
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing moderate competition from other natural lip balms in the market.
    Sources: Nielsen
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses the specific need for hydrating and moisturizing dry, chapped lips.
    Sources: GfK
Summary
Well-positioned in the growing Indian market for natural lip care products.

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Where to Buy

Nykaa
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹450.00
2-3 days · ⭐ 4.0/5
Buy
Health & Glow
₹499.00
N/A · ⭐ 4.3/5
-
NewU
₹480.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
499.00 2-4 days 4.2/5 Buy Now
Amazon India
450.00 2-3 days 4.0/5 Buy Now
Health & Glow
499.00 N/A 4.3/5 -
NewU
480.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.324.00 Rs.349.00

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Hyphen Vitamin Infused Peptide Lip Balm Vanilla for Dry Chapped Lips Hydrating Moisturizing Lip Balm for Unisex for Dark Lips Smoothen Lips Repair Moisture Barrier Vegan SLS Parabens Free 10gm

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Rs.324.00 Rs.349.00