Hyphen Glow 50ml

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Hyphen Brightening Face Moisturizer targets dark spots and pigmentation for a brighter complexion.
  • Suitable for all skin types, including dry and oily skin, thanks to highly stable Vitamin C and Niacinamide.
  • Ideal for those looking to improve skin tone and texture, reducing the appearance of dark spots.
  • Lightweight gel cream formula easily absorbed into the skin, making it perfect for daily use.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Hyphen Brightening Face Moisturizer is well-positioned in the growing Indian market for brightening skincare products.
Rs.424.00 Rs.449.00
Best price from Amazon.in Amazon.in
Key Features
Category Face Moisturizer
Model B0DKJYD869
Size 50ml
Key Ingredients THD 20 Kakadu Plum, Vitamin C, Niacinamide
Skin Type All Skin Types
Texture Lightweight Gel Cream
Benefits Brightening, Reduces Dark Spots, Improves Skin Tone
Usage Daily Skincare Routine
Details
- Product Description: Hyphen Brightening Face Moisturizer is a lightweight gel cream moisturizer that is specially formulated with THD 20 Kakadu Plum Highly Stable Vitamin C and Niacinamide to target dark spots and pigmentation.
- Key Features: The moisturizer is suitable for all skin types, including dry and oily skin. The highly stable Vitamin C helps to brighten and even out skin tone, while Niacinamide helps to reduce the appearance of dark spots and pigmentation. The gel cream formula is lightweight and easily absorbed into the skin.
- For Whom: This face moisturizer is ideal for those looking to brighten their complexion, reduce dark spots, and improve overall skin tone and texture. It is suitable for all skin types and can be used as part of a daily skincare routine.
- Pros: The Hyphen Brightening Face Moisturizer is effective in targeting dark spots and pigmentation, brightening the skin, and improving overall complexion. The gel cream formula is lightweight and absorbs easily into the skin, making it suitable for use under makeup.
- Cons: Some users may find the 50ml size of the product to be too small for daily use, especially if using it as part of a larger skincare routine. Additionally, those with sensitive skin may experience some irritation from the Vitamin C and Niacinamide in the formula.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 THD-20 Kakadu Plum Vitamin C and Niacinamide are popular ingredients in Indian skincare. Vogue India
Brand Strength 20 18 Established brand with positive reputation in the skincare industry. Brandwatch
Category Momentum 20 15 Growing demand for brightening skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar brightening moisturizers in the market. Retail Today
Competition 10 8 Facing moderate competition from other brightening moisturizers in the market. Beauty Insider
Use-case Advantage 5 5 Suitable for all skin types, catering to a wide consumer base in India. Elle India
Final Market Score 100 76/100 (3.80/5) Hyphen Brightening Face Moisturizer is well-positioned in the growing Indian market for brightening skincare products.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: THD-20 Kakadu Plum Vitamin C and Niacinamide are popular ingredients in Indian skincare.
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with positive reputation in the skincare industry.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for brightening skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar brightening moisturizers in the market.
    Sources: Retail Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other brightening moisturizers in the market.
    Sources: Beauty Insider
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Suitable for all skin types, catering to a wide consumer base in India.
    Sources: Elle India
Summary
Hyphen Brightening Face Moisturizer is well-positioned in the growing Indian market for brightening skincare products.

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Where to Buy

Nykaa
₹999.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹1099.00
2-3 days · ⭐ 4.0/5
Buy
Health & Glow
₹1199.00
N/A · ⭐ 4.3/5
-
Beauty Centre
₹1149.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
999.00 2-4 days 4.2/5 Buy Now
Amazon India
1099.00 2-3 days 4.0/5 Buy Now
Health & Glow
1199.00 N/A 4.3/5 -
Beauty Centre
1149.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.424.00 Rs.449.00

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Hyphen Brightening Face Moisturizer with THD 20 Kakadu Plum Highly Stable Vitamin C 3 Niacinamide Dark Spots Pigmentation Lightweight Gel Cream Moisturizer for Dry Oily All Skin Type 50ml

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Best price
Rs.424.00 Rs.449.00