Asaya MelaMe Cream - Dark Spot Remover 50ml

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Fade dark spots and acne marks with ceramides and alpha arbutin
  • Even skin tone and repair barrier with MelaMe Complex
  • Deep hydration without greasiness for all skin types
  • Quickly absorb lightweight formula suitable for face and neck

Market-Based Score (India)

76/100 (3.80/5)
Good value
Competitively positioned moisturizer with strong brand backing in a growing market segment.
Rs.479.00 Rs.599.00
Best price from Amazon.in Amazon.in
Key Features
Category Moisturizer
Key Ingredients Ceramides, Alpha Arbutin, MelaMe Complex
Target Dark Spots, Acne Marks, Hyperpigmentation
Skin Types All Skin Types
Texture Lightweight, Non-Greasy
Absorption Fast Absorbing
Function Deep Hydration, Barrier Repair
Usage Face, Neck
Details
mbination Skin Types.

Key Features:
- Contains ceramides and alpha arbutin to target dark spots and acne marks
- MelaMe Complex helps with hyperpigmentation and evens out skin tone
- Formulated to repair the skin barrier and provide deep hydration
- Lightweight and non-greasy formula that is fast absorbing
- Suitable for use on the face, neck, and for all skin types including oily and dry

For whom:
This moisturizer is ideal for those looking to fade dark spots, acne marks, and hyperpigmentation while also hydrating and repairing their skin barrier. It is suitable for all skin types, including those with oily and dry skin.

Pros:
- Effectively targets dark spots and acne marks
- Provides deep hydration without feeling greasy
- Helps to even out skin tone and improve overall skin texture
- Lightweight formula that absorbs quickly

Cons:
- May not be suitable for those with sensitive skin
- Some users may find the price point to be higher than other moisturizers

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a comprehensive solution for hyperpigmentation and skin hydration needs. Vogue, Femina
Brand Strength 20 18 Established brand with a reputation for effective skincare solutions. Brand Equity, India Today
Category Momentum 20 15 Growing demand for hyperpigmentation skincare products in Indian market. Mintel, Euromonitor
Price Positioning 20 15 Competitively priced compared to similar products in the market. Business Standard, The Economic Times
Competition 10 5 Facing competition from established brands offering similar solutions. Brand Equity, India Today
Use-case Advantage 5 3 Addresses multiple skin concerns in one product, appealing to busy consumers. Vogue
Final Market Score 100 76/100 (3.80/5) Competitively positioned moisturizer with strong brand backing in a growing market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a comprehensive solution for hyperpigmentation and skin hydration needs.
    Sources: Vogue, Femina
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a reputation for effective skincare solutions.
    Sources: Brand Equity, India Today
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for hyperpigmentation skincare products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Standard, The Economic Times
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from established brands offering similar solutions.
    Sources: Brand Equity, India Today
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses multiple skin concerns in one product, appealing to busy consumers.
    Sources: Vogue
Summary
Competitively positioned moisturizer with strong brand backing in a growing market segment.

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Where to Buy

Nykaa
₹1299.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹1399.00
2-3 days · ⭐ 4.4/5
Buy
Health & Glow
₹1350.00
N/A · ⭐ 4.1/5
-
NewU
₹1325.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
1299.00 2-4 days 4.2/5 Buy Now
Amazon India
1399.00 2-3 days 4.4/5 Buy Now
Health & Glow
1350.00 N/A 4.1/5 -
NewU
1325.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.479.00 Rs.599.00

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Asaya Ceramides Moisturizer with Alpha Arbutin Dark Spots Acne Marks Removal Cream MelaMe Complex for Hyperpigmentation Even Skin Tone Barrier Repair Deep Hydration Lightweight Non Greasy Fast Absorbing For Face Neck Oily Dry Co

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Best price
Rs.479.00 Rs.599.00