Eat Anytime Quinoa Energy Bars - Gluten-Free, High Fiber, High Protein, Sugar-Free Breakfast Bars - 12 Pack of 25g Bars, 300g Total

The Eat Anytime Healthy Energy Quinoa Bar is a gluten-free, high-fiber, sugar-free protein bar that makes for a healthy breakfast or snack option. Each bar contains quinoa, a nutritious grain packed with protein and essential amino acids.
Key features of this bar include its high fiber content, which aids in digestion and helps keep you feeling full for longer. The high protein content also makes it a great post-workout snack to help with muscle recovery.
This energy bar is suitable for anyone looking for a nutritious and convenient snack option. Whether you're a busy professional, an athlete, or just someone trying to eat healthier, the Eat Anytime Healthy Energy Quinoa Bar is a great choice.
Pros of this product include its gluten-free and sugar-free ingredients, making it a suitable option for those with dietary restrictions. It also comes in a convenient pack of 12 bars, making it easy to grab one on the go.
Cons of this product may include the taste, as some may find the texture of quinoa bars to be different from traditional protein bars. Additionally, the high fiber content may cause digestive discomfort for some individuals who are not used to consuming a lot of fiber.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Quinoa-based bars align with the current trend towards superfoods and healthy snacking options.	Nielsen
Brand Strength	20	18	Established brand with a reputation for quality and innovation in the health food sector.	Euromonitor
Category Momentum	20	15	Growing demand for gluten-free and high-protein products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering value for money to consumers.	Kantar
Competition	10	8	Facing moderate competition from other established health bar brands offering similar benefits.	IRI
Use-case Advantage	5	5	Convenient breakfast option for health-conscious individuals leading busy lifestyles.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market potential for the Eat Anytime Quinoa Energy Bars in the growing health food segment in India.

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