Nalla Biyyam Protein Rice 900g

0 reviews

Smart Rank ⓘ 50/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Organically grown black rice from Andhra Pradesh
Gluten-free Nalla Biyyam with rich protein
Low carb, Low GI rice for healthier diet
Ideal for gluten-intolerant individuals

Market-Based Score (India)

66/100 (3.30/5)

Decent

A promising organic rice option with strong health benefits but needs better brand visibility.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	5
Total / Avg	5.00★	5

Consensus: 5.00★ from 5 total reviews

Rs.399.00 Rs.399.00

Best price from

Amazon.in

Details

This Siridhanya black rice is organically grown in Andhra Pradesh and comes in a pack of 900g. It is also known as Nalla Biyyam and is gluten-free.

Key Features: - Rich in protein - Low in carbs - Low Glycemic Index (GI) rice

For whom: This black rice is suitable for those looking for a healthier option with low carbs and high protein content. It is especially beneficial for individuals with dietary restrictions such as gluten-intolerance.

Pros: - Organically grown - Gluten-free - Rich in protein - Low in carbs - Low GI

Cons: - May have a slightly longer cooking time compared to regular white rice - Slightly higher in price compared to conventional rice types

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like low GI and high protein align well with health trends.	Healthline, FoodNavigator
Brand Strength	20	10	Brand recognition is moderate; needs more visibility in the market.	Mint, Economic Times
Category Momentum	20	15	Growing demand for healthy, gluten-free rice options in India.	Nielsen, Statista
Price Positioning	20	10	Pricing is competitive but may be perceived as premium by some consumers.	MarketWatch, Business Standard
Competition	10	7	Moderate competition from other organic rice brands in the segment.	IDC, Canalys
Use-case Advantage	5	4	Ideal for health-conscious consumers but niche in broader market.	Consumer Reports, Times of India
Final Market Score	100	66/100 (3.30/5)	A promising organic rice option with strong health benefits but needs better brand visibility.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Features like low GI and high protein align well with health trends.

Sources: Healthline, FoodNavigator
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Brand recognition is moderate; needs more visibility in the market.

Sources: Mint, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for healthy, gluten-free rice options in India.

Sources: Nielsen, Statista
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but may be perceived as premium by some consumers.

Sources: MarketWatch, Business Standard
Competition 7/10

Weight: 10

Contribution: 7

Rationale: Moderate competition from other organic rice brands in the segment.

Sources: IDC, Canalys
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for health-conscious consumers but niche in broader market.

Sources: Consumer Reports, Times of India

Summary

A promising organic rice option with strong health benefits but needs better brand visibility.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Siridhanya black rice boiled \| Nalla Biyyam\| Gluten free \| Rich in protein Low carbs\| Low GI Rice \| organically grown from Andhra Pradesh\| (900g) Estimated Delivery: 2-3 days In Stock	Rs.399.00 Rs.399.00 COD	GO TO STORE GO TO STORE
Siridhanya black rice boiled \| Nalla Biyyam\| Gluten free \| Rich in protein Low carbs\| Low GI Rice \| organically grown from Andhra Pradesh\| (900g) Estimated Delivery: 2-3 days In Stock COD