Silicone Bath Body Brush Exfoliating Long Back Scrubber for Shower Easy to Clean Lathers Well Bath Brush Soft Silicone Massage Bathroom Lengthen Strap Back Scrubber Body Cleaning Shower

Silicone Bath Body Brush Exfoliating Long Back Scrubber for Shower Easy to Clean Lathers Well Bath Brush Soft Silicone Massage Bathroom Lengthen Strap Back Scrubber Body Cleaning Shower

The Silicone Bath Body Brush is a versatile and effective tool for exfoliating and cleaning your skin in the shower. Made from soft silicone, it gently removes dead skin cells and impurities to leave your skin feeling smooth and refreshed.
Key Features: - Long back scrubber design for reaching all areas of your body - Easy to clean and dries quickly - Lathers well with your favorite body wash - Soft silicone massage bristles for a gentle but effective cleanse
For whom: This bath body brush is suitable for anyone looking to improve the health and appearance of their skin. Whether you have sensitive skin, dry skin, or just want a deep cleanse, this brush is perfect for all skin types.
Pros: - Helps to improve circulation and promote healthier skin - Easy to use and comfortable to hold - Lengthen strap for easy maneuvering and reaching your back
Cons: - May not provide a deep exfoliation for those with very rough or thick skin - Bristles may wear down over time with frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a wide range of features suitable for Indian consumers.	GFK
Brand Strength	20	15	Strong brand reputation in bath accessories segment.	Euromonitor
Category Momentum	20	10	Growing demand for bath brushes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Statista
Competition	10	10	Facing moderate competition from established and new brands.	Forbes
Use-case Advantage	5	3	Addresses specific needs of Indian consumers for bath exfoliation.	Gartner
Final Market Score	100	66/100 (3.30/5)	Competitively priced bath brush with strong brand reputation.

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