Shat Pratishat Body Moisturizing Lotion Cedarwood Neroli 200 Ml

Shat Pratishat Body Moisturizing Lotion Cedarwood Neroli 200 Ml

This body moisturizing lotion is made with a blend of cedarwood and neroli, known for their soothing and hydrating properties. It helps to nourish and soften the skin, leaving it feeling smooth and moisturized.

Key Features: - Made with cedarwood and neroli - Hydrates and nourishes the skin - Leaves skin feeling smooth and moisturized - Comes in a 200 ml bottle

For whom: This body moisturizing lotion is suitable for all skin types, especially those with dry or sensitive skin. It is great for anyone looking to hydrate and nourish their skin, leaving it feeling soft and smooth.

Pros: - Hydrates and nourishes the skin - Leaves skin feeling smooth and moisturized - Suitable for all skin types - Soothing blend of cedarwood and neroli

Cons: - Some may find the scent too strong - May not be suitable for those with allergies to cedarwood or neroli

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of Cedarwood and Neroli appeals to the target audience seeking premium body care products.	Vogue India
Brand Strength	20	18	Established brand with loyal customer base in the body care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	Retail Today
Competition	10	10	Facing moderate competition from established and emerging brands in the premium body lotion segment.	Business Standard
Use-case Advantage	5	3	Offers long-lasting hydration suitable for dry skin, a common concern in India.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body lotion with unique ingredients catering to the growing demand for natural products in India.

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